Nuts Make You a Man

Emerald Nuts is one of the two largest retailers of nuts in the United States. They have a lighthearted brand that integrates wit, vintage contraptions & power tools targeted at an adult male demographic. We created this campaign as an extension of that brand, unabashedly embracing our male target demographic and enjoying a refreshing pint of testosterone in the process. Print Ad Campaign- Art Direction & Illustration- Ink on Bristol, Painted in photoshop Concept/Copy- Danielle DePiper http://www.linkedin.com/pub/danielle-depiper/4/674/a60 2013 National ADDY Award Winner - Student Silver 2013 Atlanta ADDY Awards: Best of Show ADDY Winner, Student Gold ADDY