Baker stands for an uncompromising way of life set among art, craft and objects possessing a timeless sense of beauty. Our goal with this project was to take bold “only Baker” chances as we connect connoisseurs and would-be connoisseurs to furniture made without artistic or material compromise. We visited the Baker showroom and noticed immediately how each piece was suffused with intentionality and care. We then read quotes from some of Baker’s top furniture designers, and a picture of what the brand’s message should be began to take shape. Love. It’s the most positive and powerful human emotion. When you love what you do, you do it well. And it shows. The love that goes into designing Baker furniture – or decorating a home with it – is no different. Each piece feels special and unique. There’s an immediate visceral reaction to the quality of craftsmanship, materials and finishes. Love is a boundless, timeless and universal ideal. While other brands may try to claim their love is real, Baker can actually prove it. This new brand platform can be explained in those two simple words: Love Shows.