Essilor
Essilor is one of the largest manufacturers of lenses in the world. Yet most consumers do not know who they are and that when they go to buy glasses, that they can ask for a different brand of lens. Essilor’s current online messaging is aimed more at b2b business rather than speaking to the end consumer. We set out to change that paradigm in the lens industry and speak to the end user in a way that is familiar, approachable, and reminds the consumer to Ask for Essilor.
2016
