From concept to delivery
I helped concept and then execute the 2018 Dads & Grads seasonal marketing campaign for Google Express (GX).
Together with the rest of the Factor GX creative team, I helped sketch up ideas and then see the concept through to the campaign launch. We crafted the imagery, messaging, emails, on site banners, app push notifications, and Remarketing Ads.
Fast paced
In order to streamline our process we worked on the deliverables alongside the prep for the campaign photoshoot, using sketches as placeholders until the final imagery was ready to drop in.
Marketing Emails
I took ownership of the deliverables and worked alongside the copywriters on crafting the messaging, product selection, and layouts. We tailored the emails based on timing (launch, reminder, and last minute) and category (electronics, tools, and personal care).
Push notifications, email cards, banners, and remarketing ads
Each email had a corresponding push notification and email card image.
